IBM @ US Open
Project Overview
At the 2025 US Open, we created a multi-platform experience that brought AI to life for fans both on-site and online. The activation featured the AI Sports Club pop-up in Madison Square Park, interactive games like “Calling the Shots” ping pong and AI-driven trivia, as well as live match streams enhanced with real-time data and insights—all designed to make technology engaging, accessible, and fun.
Client
IBM
Project Type
Experiential Design
My Role
Sr. Graphic Designer
Year
2025
Areas of Focus
I led the design and brought the AI Sports Club theme to life through visual design—turning complex tech into an experience that felt playful, human, and immersive. With bold graphics and seamless digital moments, I helped fans connect with IBM’s watsonx in unexpected ways.
