This isn’t the time for half-hearted protests and fence-sitting for fear of conflict. 2018 will be remembered for its social activism and major movements like the Women’s March. Roughly 60% percent of consumers want brands to stand for social, environmental, and ethical causes.
Sharpie will support positive change by becoming the official sponsor of Protest. This brand has become synonymous with sign-making and has the opportunity to promote free speech and civil rights. Leading up to major demonstrations, Sharpie will release a number of social, print, and outdoor ads to sponsor action and give consumers a platform to make their beliefs seen and heard.
Through Bluetooth the user can connect to an outdoor board and write what they believe in.
Barrel & Grinds
If Teddy Roosevelt lived vicariously through a cup of Joe, It’d have a splash of bourbon and taste a little something like this. Barrel & Grinds is a whiskey-infused coffee brand that I developed to fill a unique niche in the alcohol industry. It’s geared for a generation that respects the past and understands what it means when our fathers say, ”do as I say, not as I did.”
While seven out of ten homes have at least one candle, 90% of those purchases are made by women. The candle industry is one of the fastest growing in the US, so it's important to market to men as well. Through a series of print ads that satirize cologne marketing, Yankee Candle will effectively appeal to a large male demographic.
Tedx Kenmore Square
There are few neighborhoods in the United States so synonymous with a cultural icon as Kenmore Square, with the neon Citgo sign flashing high above the Boston skyline. Just a few blocks away, the inaugural TEDxKenmoreSquare will be taking stage this April. While the branding across TED is rooted in the bold red and black, every TEDx needs their own unique visual identity.
The theme for this year’s event is Forging The Future and provides a platform for change makers in the Boston community to share progressive ideas. As part of ELEMENT productions, I provided art direction and event branding that includes signage, apparel, program, ID badges, stage design, and social content across multiple platforms.
This is a campaign for those who’ve always struggled to touch the rim. It’s for the men and women who are better suited for fishing or bowling than basketball. When it comes to height, we’re are not all born equal but who cares? Little Giant is the equalizer and makes heights attainable for the rest of us.
Growing up takes a lot of falling down. It helps knowing that there are safe hands to catch you when that happens. So what better insurance is there than a parent? Sonnet stands for optimism, and gives people the security they need to make mistakes and learn from them. It allows them to take risks and to be fearless.
There is no simple beginning and end to the Opioid crisis. One of the dirtiest and raunchiest problems is happening at your doctors office behind closed doors with the light dimmed. Doctor’s are in bed with Big Pharma.
Olivia Bishop - Illustration
Manuel Garcia Kastleman - Art Direction
A Bathing Ape
Hype fashion brands excel with millennials by marketing through unconventional methods and creating a perception of scarcity, which in turn drives consumer desire. Their audience takes pride in discovering looks on their own and dress to express themselves on social media.
Guerilla marketing has been a staple of street culture for the last few decades and remains a viable medium for major luxury brands. To create hype for their upcoming 2018 fall lookbook, BAPE will begin a “gorilla” marketing campaign and leak a number of limited edition items in urban areas.
Through geo location, apple music users within the vicinity of the posters will be alerted of a private playlist filled with new music content from popular artist including Anderson .Paak and Kygo. The closer you get, the louder the tunes go up to help users locate the public installations.
Clearing your walkway or the driveway has always been a chore. For many of us, heavy snow is just a nuisance. For others, it’s a dangerous affair. While a snowblower saves time and energy, the reality is that shoveling is hazardous for anyone over the age of 55, or suffers from a disability. In the US alone, roughly a hundred people die every winter from a cardiac related injury. By creating an outlet for individuals with snowblowers to volunteer their time to help, Toro will make a philanthropic impact in a number of communities.
It’s important for those who are able to help or are looking to complete a form of community service to have easy access to the ones who need assistance. A proper landing page to connect the two and explain the need for this service is necessary.